In this short solo episode, I explore item #6 on the ‘Culture is Everything’ checklist: Do you have a 10-year obsession that acts as your north star?

A 10-year obsession is all about vision: documenting where your business and team is heading, so you can create the right culture for the future you want to create.

It's an idea learned in part from Jim Collins and his concept of a 'Big Hairy Audacious Goal' that will take a decade or more to deliver, and will take you from good to great.

Download your free copy of the Culture Is Everything checklist.