David Meerman Scott is an author, speaker, content creator and a mentor of mine.
He’s the author of 10 books, the most famous being ‘The New Rules of Marketing and PR’. He travels the globe teaching leaders and entrepreneurs how to publish content online.
In this interview, David and I discuss how online content creation can help businesses grow. We also explore how ideas develop over time and can be connected together to develop careers, ideas, theories... and get new words in the dictionary.
David also shares why leaders should publish content under their own name. Enjoy!