Professional.  Always professional.

 The words below are a slightly modified version of a post that first appeared on Seth’s Blog (July 15, 2011).  I presented it today to The Physio Co support team as my CEO Spotlight (part of our To The Point daily huddle).


Naive or professional?

The naive farmer farms as his parents, grandparents and great grandparents did. She plants, hopes and harvests. Anything that goes well or poorly is the work of the gods.

The professional farmer measures. She tests. She understands how systems work and is constantly tweaking to improve them. When failure happens, she doesn’t rest until she understands why.

I didn”t use the word amateur, because money isn’t the point. The naive farmer is failing to take responsibility and failing to learn. The naive marathon runner straps on sneakers and runs (but doesn’t finish). The professional marathoner trains. The naive office worker empties his inbox. The professional works to understand how the office functions.

Mostly, the professional asks questions… What’s next? How to improve? What’s this worth? Why is this happening?


The professional approach is the TPC way. It works.