Today I spent about an hour with a bloke who honestly believed he loved learning new things. I’m not so sure…

He told me a couple of times that he loves hearing about his customer’s jobs, lives and businesses. BUT, in an entire hour, he only asked me one or two questions about what I do - in an entire hour!  Approx 56 minutes of our time together involved him telling me, in great detail, about HIS life.  

Brad’s stories weren’t boring.  But that’s not the point.  He did the complete opposite of what he said.

Be aware of what you say. It’s important.