To dominate an industry and outperform your competition, you have to be different. You have to be different in a meaningful way. What you don’t always need to be is the best. (NB – this post continues my thoughts from Why you should stop trying to be the best.) Last week I heard brilliant […]
Is your business either a) the best or; b) going to be the best in your industry? Most businesses describe themselves as one or the other. Me too, I used to want to be the best. It’s a nice goal. But is it worth it? Being the best just doesn’t seem to have the same […]